Our Story

What started in a small kitchen in Montgomery, Alabama, quickly grew into a full movement for women who were tired of the chemical-filled, fragrance-heavy products that were secretly doing more harm than good.

Ph Paradise was created by Ursula & Ashly, two best friends turned business partners who were both on personal journeys to heal their bodies and break generational health cycles. After dealing with their own struggles—BV, hormonal imbalances, doctor run-arounds, and all the “just take these antibiotics” advice—they knew women needed real education and better options.

We started formulating herbal blends, crafting small-batch washes, and talking all things “kewchie” on social media… and before we knew it, y’all blew us up. From Montgomery to all 50 states, women started trusting us to help them get balanced, feel confident, and finally understand their bodies.

But we’re not just a feminine care brand. We’re here to bust myths, educate our community, and heal generational trauma by teaching women what their mamas, aunties, and even doctors never did.

At Ph Paradise, we believe in keeping it chemical-free, fragrance-free, and shame-free. We believe in listening to women, teaching the facts, and making feminine care feel like self-care. And most of all, we believe you deserve better—and that’s exactly what we serve.

Welcome to Ph Paradise—

The only place in the city you can trust with your kitty.